Brains Behind the Brand features the people at RockShox HQ who have been involved in innovative suspension that has sent shock waves through the bike industry since 1989. They are mountain bikers first and believe in perfecting products they truly believe in. With a work hard – play harder mindset, they bring their skills and passion together.
Jimmy Donahugh has been playing around with all sorts of suspension for the better part of 23 years. Hitting his 10.5 year mark as a part of the RockShox family, Suspension Specialist Jimmy Donahugh works with bike manufacturers and their specific kinematics to ensure our suspension works perfectly out on trail. Learn more about Jimmy by watching the latest episode of Brains Behind the Brand.